01
Find the opportunity
Identify the hospitals, pathways and clinical problems where your product has the strongest commercial fit.
Diagnostics · UK market development
Clinical promise.
Commercial
progress.
Signal helps diagnostic innovators find their place in UK healthcare, build the right partnerships and move from early interest towards adoption. Led by Martyn Jellett, with practical commercial support from first assessment to customer conversations.
From insight to actionAdoption framework
A commercial partner for diagnostic innovators
Market intelligenceAdoption partnershipsUK representation
The adoption challenge
The NHS isn’t one market.
A promising diagnostic can earn clinical interest and still struggle to find a route into routine use. Hospitals have different pathways, evidence requirements, budgets and decision-makers. The commercial work is understanding how those pieces fit together.
Start with a specific question:Where does your diagnostic solve a meaningful problem—and what would it take for that organisation to use it?
Signal finds that point of alignment.
What Signal does
We find the signal.
Then act on it.
Insight only matters when it improves a decision. We connect NHS intelligence, clinical judgement and commercial execution to a credible route forward.
02
Map the buyers
Understand the clinicians, managers, procurement teams and decision-makers who shape adoption.
03
Build the route in
Create a practical market-entry plan around evidence, relationships, procurement and implementation.
04
Open the right conversations
Turn insight into relevant introductions, productive partnerships and focused sales execution.
FROM NOISE
TO SIGNAL
Evidence before activity
Less scattergun.
More specific.
We combine NHS intelligence, pathway analysis and stakeholder mapping to focus time and investment where it can make a real difference.
- Evidence-led opportunity sizing
- Organisation and stakeholder prioritisation
- Partnership and channel strategy
- Hands-on commercial execution
Three ways to work together
The support your
next stage needs.
Start with a defined piece of work or discuss an ongoing partnership. Each engagement has an agreed scope, named priorities and practical outputs.
01
Market intelligence
Choose where to start.
For diagnostic innovators assessing a UK opportunity or deciding where to focus. Get a clear view of the clinical need, competing approaches and organisations worth pursuing.
- A focused opportunity assessment
- Priority pathways and target accounts
- A practical recommendation for the next step
02
Adoption partnerships
Build the route to adoption.
For teams ready to turn interest into a credible implementation plan. Connect clinical value with pathology, operational requirements and the people involved in buying.
- Stakeholder and buying-group mapping
- Evidence and implementation gaps
- A sequenced engagement and account plan
03
Commercial representation
Put the plan to work.
For selected diagnostic companies seeking hands-on UK commercial support. Work directly with Martyn to develop relationships, progress opportunities and learn from the market.
- Agreed accounts and commercial priorities
- Customer and partner conversations
- Regular progress reviews and clear next actions
Work directly with Martyn Jellett
Experience that
gets involved.
Martyn brings a background in medical-device sales, orthopaedics and sales coaching to the practical challenge of introducing diagnostics into UK healthcare.
The work combines account strategy with conversations on the ground: understanding priorities, identifying who else needs to be involved and agreeing the next action.
For clinicians and NHS teams: start with the pathway problem you want to explore. Signal can help connect that need with relevant industry conversations.
- 01Understand the opportunity
Review the product, evidence, clinical need and commercial objectives.
- 02Agree a focused scope
Define the question to answer, the accounts to prioritise and the outputs you need.
- 03Develop the right conversations
Engage the relevant clinical, pathology, operational and commercial stakeholders.
- 04Review progress together
Capture what has changed, what is holding progress back and who owns the next step.
Start with fit
What needs to move forward?
Tell Martyn about your diagnostic, your UK plans or the opportunity that has stalled. Start with a focused conversation about where support would be most useful.
30
Minutes
Focused. Commercial. No generic pitch.